Commissioned by PBG and Canadian cycling brand Cervelo the goal was to design a responsive website that provides an easy access to the Cervelo product portfolio and communicates the Cervelo brand values.
At Cervelo, engineering is the key word. This results in 12 of the fastest bikes in the world used by cyclists and triathletes, professionals and amateurs. The site concept offers a brand-experience which is focused on both the engineering and the performance of the bikes. Cervelo engineers explain the creation and calculated advantages of every technical feature. Professional athletes review the performance of the features in training and competition.