Spanish fashion brand Springfield asked DigitasLBi to redesign their e-commerce website. During the first phase of the project I was part of a team of visual designers to help define the visual look of the website.


Since there was no comprehensive brand identity defined, and the client was still looking for a new direction, the search for a suitable visual look wasn’t an easy job. Step by step, going through 3 phases of style explorations, a relatively straightforward responsive design was developed where large photography is combined with bold typography, matching with the brand identity.